Time to fork iTunes

August 5, 2009

appstoreJanuary 8, 2007, the day Steve Jobs introduced the iPhone to the world, was the day Apple lost its innocence. Since then, Apple has regrown to become one of the biggest, if not the biggest, names in the consumer tech industry. But are they still thinking different?

The worst thing that can happen to Apple now is for them to lose their core fan-base. From his excellent article Microsoft’s Long, Slow Decline, John Gruber makes an excellent point on a certain phenomenon of industries with an active fan-base:

Microsoft has lost all but a sliver of this entire market. People who love computers overwhelmingly prefer to use a Mac today. Microsoft’s core problem is that they have lost the hearts of computer enthusiasts. Regular people don’t think about their choice of computer platform in detail and with passion like nerds do because, duh, they are not nerds. But nerds are leading indicators.

This is true in many markets with broad appeal, not just computers. Microsoft is looking ever more so like the digital equivalent of General Motors. Car enthusiasts lost interest in GM’s cars long before regular people did; the same is happening with Windows.

But I fear that just as Apple is about to reclaim its dominance in the computer market, they are going to lose exactly what Microsoft lost several years ago. Apple’s most critical fan-base is its developers that have risked a lot to build the iTunes app store to what it has become, and secure the iPhone as a long-term leader in the smartphone market. The reason why I don’t see Android, Palm, and Windows Mobile taking serious share from Apple anytime soon is the iPod functionality and the abundance of applications in the app store. But if Apple keeps screwing around with its core base, this dominance won’t last forever.

The solution? Overhaul the app store and its approval process by separating the iTunes music store from the iTunes app store.

Why did Apple start out with the app store as a part of the iTunes store? It was the easiest way to get it the iTunes app store online – they just had to build on the iTunes music store infrastructure. iTMS also provided guaranteed great amount of traffic to kickstart the app store and ensure its success. But now we are seeing the downsides of the app store being a part of the iTunes store. The app store has had an incredible start, but it’s long due for an overhaul.

In iPhone OS, Apple does not bundle the app store with the music store. They are separate icons: “App Store” and “iTunes”. The way it should be. The desktop version of iTunes is so bloated, it’s ridiculous. How come an application that is supposed to be a music player is now the hub of all our digital content? Why is iTunes in charge of my photos, my calendars, my contacts, and my applications?

I remember there were rumors a few years ago that Apple was going to rename iTunes to something like “iMedia”. I don’t see this happening. Instead, I envision iTunes becomes the lean music and podcast player that it used to be, and a new application that will be in charge of everything else. iTunes will no longer sync with iPods and iPhones. The new application (I have no idea what it would be called), would be in charge of all syncing of data, and will be the host of the new App Store.

When Apple separates the app store from the iTunes music store, they need to reimplement the approval process. Clean up iTunes Connect. Provide a more scalable approval process that doesn’t piss developers off because they have a faulty app on the market an they can’t get an update out for a week or two, in the meantime suffering from negative reviews that will destroy the application and the developer’s reputation for a long time.

And while Apple’s at it, they can do some other things to help ensure continued success by reorganizing the store to ensure more fair visibility for applications. Probably the biggest issue with the app store now is that the majority of apps are $.99. This means less revenue for developers and Apple. This has all happened because of the way Apple sorts the applications. The solution? Introduce new sections, the a “Top Rated” section. Also, make the “Top Paid” application list not sort by the number of applications sold, but the revenue generated by the number of applications sold. Then applications that are a little bit more that don’t sell quite as many will get a higher position in the Top Apps list. When this happens, developers will no longer be pressured to sell their apps for the dirt-cheap price of $.99. For this reason alone, I believe that Apple is already working on an iTunes store overhaul.

5 Responses

  1. Fred says:

    It is now November 5, 2009 – How Wrong You Are…

    Just goes to show you that just because you have a blip of an opinion does not mean you have an ounce of a clue.

    You may want to practice this phrase: “Will that be paper or plastic?”

    November 5th, 2009 at 10:18 pm

  2. Fred says:

    oh, and, just because the internet allows anyone to post anything does not necessarily mean they should…

    Appleology = a blog to nowhere.

    Here, at the office, we are taking bets on when this rubbish gets pulled: earliest demise predicted is February 2010; latest June 2010.


    November 5th, 2009 at 10:21 pm

  3. Fred says:

    We’re back! You sit there in your dorm room commenting on Apple. What have you accomplished? Do you really, truly believe that your opinions matter? Do you believe if you can get 100 people to agree with you that your opinions have merit?


    It’s grow up time. That dream/fantasy you have of this blogboil amounting to anything is fading fast. Sorry, TunaBoy, the “look-at-me-I’m-making-noise-over-here” days are already behind us.


    November 5th, 2009 at 10:24 pm

  4. Appleologist says:

    Fred your comments are amusing. I love how you’ve spent the last twelve minutes trolling on this article. You seem to have a lot of time on your hands. Why don’t you get a life?

    November 5th, 2009 at 10:32 pm

  5. Eric says:

    Hi Appleologist, do you have a contact page? I would like to get in touch. Please email me if you happen to see this.

    February 6th, 2010 at 3:39 pm

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