Why Apple’s current Mac Mini strategy is failing

August 8, 2007

The Mac Mini seemed like it had a bright future ahead of itself when Steve Jobs first introduced it at MacWorld 2005. It was introduced as the perfect switcher’s machine, since it was “bare bones”, cheap, and allowed for connection to third party displays, keyboards, and mice. When Steve introduced the new machine, it was […]

Official Leopard UI Revealed

June 11, 2007

A half a year ago, Appleology featured a rumor in an article, titled “Leopard’s Illuminating Graphical User Interface: Illuminous, discussing a possible user interface that could present itself in Leopard. The article was built off of speculation from Apple’s design themes in their recent software releases, including: Aperture Apple Pro Apps Front Row iTunes 7 […]

iLife and iWork ’07 to be bundled with Leopard?

February 3, 2007

At Macworld 2007 we all were left wondering why there were no announcements concerning the much-expected iLife and iWork 2007 suites. It was quite surprising to find Steve Jobs admitting that there would be no more Mac-related announcements after only ten minutes into the Keynote. Especially since, if I recall, in Macworld 2006 or 2005 […]

Macworld Keynote 2007 in review

January 9, 2007

Today was a major milestone for Apple Computer, Inc. that will be looked back in retrospect a major turning point when Apple finally completes its digital media ring of products and services. January 9, 2007 will be remembered as the day Apple announced many revolutionary products, such as the smart-phone and digital media hub that […]

The first 30 years were just the beginning. Welcome to 2007.

January 1, 2007

Apple has a pretty big new year’s resolution. Mac users and tech lovers already have enough anticipation and hopes for Apple in 2007 without a great tease direct from Apple’s website reading: This pretty illuminating graphic screams that they are ready to kick some ass in 2007 and onward. Apple has not looked this good […]

Leopard v9A326 Seeded featuring more dark glass

December 11, 2006

Leopard version 9A326, according to rumor site MacShrine, was seeded to internal Apple employees yesterday with a substantial amount of upgrades to the next-generation OS. The new seed is said to include improved compatibility with video and audio podcasts in Safari RSS, numerous bug fixes, and Boot Camp version 1.2. The iSync application was not […]

Leopard’s Illuminating Graphical User Interface: Illuminous

December 10, 2006

Mac OS X’s Aqua has matured very slowly over the last few years. It seems like many OS X users are tired of Aqua and ready for a new revolutionary GUI to compliment and enhance the experience of using a Mac. An increasingly popular theme for Apple’s latest applications have been smooth unified metal and […]

Apple making final preperations to release iPhone in January

December 5, 2006

The number of Apple iPhone rumors that have existed for the last half-decade have hit an all-time high as more clues and speculation of an Apple-branded cellphone begin to make more sense. Now seems like the perfect time to release such a product for Apple, considering Apple’s crumbling relationship with Motorola and their recent slowdown […]

iPod Halo and Mac Sales to Truly Shine this Holiday Season

November 22, 2006

Apple has always shown its best results in Quarter 4, but the transition to the new year will be a landmark in the Mac’s history as millions of switchers will purchase their first Mac and current Mac users purchase another system for the holiday season. MacBooks and MacBook Pros have seen an extraordinarily strong demand […]

Apple updates MacBook to Core 2, Mac Mini update soon

November 8, 2006

Today Apple updated its MacBook product line, introducing three new models all with Core 2 Duo processors. Apple claims the new Core 2 Duo processors give the MacBook a 25 percent performance advantage over its predecessors. The update also bumps the Ultimate Macbooks to 1GB RAM and Superdrive Dual-Layer standard, as well as a hard […]

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